Takealot was found guilty for selling products at a higher price

The Advertising Standards Authority of South Africa (ASA) has concluded that Takealot is guilty of selling products at a higher price than what was advertised.

In a recent promotion,

The advertising states: “Takealot Sponsored. Shopping has never been more convenient.

Get these deals delivered to your home or office. -62% R369 R995, CHECK THE BEST DEAL….DNKY Golden Delicious EDP 50MSHOP NOW”.

Takealot advertised DKNY perfume at R369 – a saving of 62% on the normal price and a consumer purchased the same product but had to pay more than the advertised prices.

A complaint was lodged with the ASA regarding this practice after Takealot told the client it was “not responsible for advertising appearing on third-party platforms”.

According to the complainant, Takealot told her “its terms and conditions exempt it from liability emanating from its own advertising”.

Takealot responses was that it “may be a lag in bringing the pricing of third-party advertisers in the line with price changes”

Takealot also said that it is not an ASA member and that the organization’s rulings are therefore not binding to it.

“The product on special had sold out when the complainant claimed the deal, but the advertising had not been changed,” said Takealot

ASA rejected Takealot’s argument and responded by saying in a statement.

“If Takealot uses third-party advertisers, then it must ensure that checks and balances are in place that such advertisers only display correct information,” said the ASA.

“The reality is that Takealot benefits from the traffic flow to its website and it must take responsibility for the actions of the third-party advertiser.”

“If Takealot uses third-party advertisers, then it must ensure that checks and balances are in place that such advertisers only display correct information,” said the ASA.”

“The reality is that Takealot benefits from the traffic flow to its website and it must take responsibility for the actions of the third-party advertiser.”

The ASA subsequently rejected Takealot’s submission that its advertising is not misleading.

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